6-minute read

introduction:

Imagine working for months to sell your property or close a real estate deal, and in the end, you only achieve a very small percentage of your goals. This is every salesperson’s nightmare!

In the world of real estate, a successful broker is someone who can close between 30% to 50% of the deals they work on. But what if you want to achieve more than that? Or even exceed those percentages?

Today, websites and social media platforms offer easier and smarter ways to sell properties and achieve greater success. Whether you're a professional real estate agent or an independent seller, we will share The Smart Seller's Guide with you that will change your professional life forever.

You'll discover how you can use the internet to make the selling process easier, faster, and more profitable. Let's get started!

Accessing a Global Audience:

The internet isn't just a tool for advertising your property; it's a powerful gateway to reach serious potential buyers. Whether they're from the same city or other countries, how can you turn these regular users into actual customers? The answer lies in the right strategies for social media and digital blogs, along with tools like CRM systems.

With social media platforms available today, anyone can find an ad looking for their dream home and decide to contact you with just one click, based on a well-planned strategy to reach that customer.

You can use a CRM system to collect data from various sources, such as websites, social platforms, and real estate blogs. The system will allow you to track every interaction with potential customers, helping you better understand their needs. Additionally, you can create customized lists of potential customers based on their behavior and interests, and send personalized messages that make them feel understood.

Saving Time and Effort:

Managing property sales online means you won’t need to spend hours in personal meetings or constantly dealing with brokers. Instead, you can manage every part of the process easily and quickly, giving you more time to focus on what matters.

Using a CRM system, you can simplify complex processes and manage them efficiently. For example, the system can organize all data related to potential customers, such as their inquiries, interests, and any previous follow-ups. It can also send automatic reminders to reply to messages or schedule appointments, saving you the time you'd lose with manual coordination. Plus, you can track the sale process step by step without needing constant communication with a third party.

Reducing Costs:

The internet allows you to significantly reduce costs associated with traditional brokers. Instead of paying high commissions to brokers, you can manage the process yourself using digital tools, especially Customer Relationship Management (CRM) systems.

It reduces the need for brokers and extra employees. The system helps you organize daily tasks like managing ads, answering inquiries, and following up with potential customers, saving you both time and money. Additionally, data analysis within the system can help you make smarter marketing decisions, reducing the cost of ineffective campaigns.

With CRM, you can achieve this goal without any complications.

Improving Transparency:

Achieving transparency in real estate sales requires presenting all legal and technical details about the property clearly and directly. A CRM system plays a key role in making this easier by providing tools that make accessing this information simple and secure.

All the information you might need about your property—whether legal or technical—is available to potential buyers. This not only builds trust but also makes the selling process faster and more efficient!

You can start by organizing all legal and technical documents related to the property within the system itself. This makes it easy for your team—and even customers when necessary—to access them quickly and without hassle. It can also help you share this information easily with potential buyers.

A CRM system can help you track customer inquiries about documents and manage any necessary updates automatically. This way, you provide a transparent and comfortable experience for both you and your customers.

Speeding Up the Sale Process:

You can speed up the sale process significantly without feeling overwhelmed. Imagine there’s a buyer interested in your property, but they live in another country. Here’s where CRM comes in handy to make things easier. Using it, you can organize virtual tours (VT) of your property with ease. You can create a direct link to the tour inside the system and send it to the potential buyer. This means the buyer can "visit" your property and check it out without traveling or even leaving their home.

But it doesn’t stop there. Once the buyer takes the virtual tour, you can use the CRM system to track their feedback. If they like the property, you can record that in the system and remember all the details, such as what impressed them and what might need further explanation. This helps you focus on the points that matter most to them.

Increasing Competitiveness:

The internet allows you not only to compare prices easily but also to see your competitors' strategies and analyze their performance in the market. This makes you able to identify their strengths and weaknesses and use them to your advantage.

But how does CRM help increase competitiveness?

• Monitoring Competitors: Using market data available in the CRM system, you can track similar properties offered by competitors, their prices, special offers, and even their marketing methods.
• Identifying Opportunities: Once you understand what competitors offer, you can focus on providing more attractive offers or highlighting unique features of your property (such as location, equipment, or price).
• Improving Strategy: CRM allows you to track the performance of your ads compared to competitors. If you notice a specific type of ad or pricing works better, you can adjust your strategy accordingly.

Building Long-Term Relationships:

When you sell properties online, you’re not just dealing with one deal or one customer. You’re opening the door to a bigger opportunity to build long-term relationships with customers. These relationships can last for years, where the same customer may return to buy or sell again, and may even refer friends and family to you. The secret is continuous communication and genuine attention to customer needs.

When a customer first contacts you, the CRM system stores all information about them, such as their name, email, date of contact, and what they were specifically looking for. This data becomes a powerful tool when communicating with them later, as you can remind them that you remember their previous needs, making them feel appreciated and personally valued.

Additionally, it helps you manage communication effectively through automatic alerts to send messages or follow-ups at the right time. You can also use stored customer data to create personalized messages tailored to their interests.

And the relationship with the customer doesn’t end after the deal is done. Create plans to follow up with customers after the sale, such as sending a thank-you message or offering tips on maintaining the property's value. These small initiatives make the customer feel like part of your family and increase their loyalty to you.

Finally, a CRM system allows you to create a comprehensive database of everyone who contacts you online, whether they’re potential buyers or not. Storing this data helps you avoid missing any opportunity to convert these people into future customers, enhancing your chances of success in the long run.

Now, are you ready to transform your career in real estate? Start today by using tools like CRM to turn your property sales into an excellent digital experience for customers. And if you need help, don’t hesitate to reach out to us!

This guide provides valuable insights into leveraging technology for smarter real estate sales. By adopting digital tools like CRM, you can save time, reduce costs, improve transparency, and build lasting customer relationships.